cSearch: to create, not to consume
By MD on May 18, 2009 | In Brain, Database | Send feedback »
Haruki Murakami is one of the most interesting writer in the world today.
As he often mentions, he likes Raymond Carver.
Once you read Ray's works, you never forget his taste. It is strange. In the begining, it looks normal, but in the end, it becomes totally scary world as if you got through to the other world.
Ray puts a little difference one by one. You can move on without paying too much attention. You can just put an ordinary image on the gap.
But if you do, you find it's hard to picture such a scene. So you have to imagine.
Then, in the end, you made up the story with bunch of images you had.
That is a blank or difference effect, I think. So you find something new whenever you read.
With this hypothesis in your mind, take a look at popular novels. They are filled with pictures, no blanks left.
You can enjoy for the first time, second?, third?, boring, boring, boring...
They are made to be consumed. While something with lots of blanks or differences is to be created in users.
Here, I see a significant difference. And it is a key, I think, to the coming world.
With such a concept, I made a search system, which will give you "How come? Ah-ha!" search experience. Available in 4 languages.
Examples are blogged here in English. Just try, and tell me what it is.
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